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Designing a Research Project
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This 16 page paper considers how a research project should be undertaken, The example used is a hotel where there been a drop in the occupancy. The paper defines the goals of the research, shows what type research will be undertaken and how the results will be analysed and presented. The paper also includes a timetable and a budget. The bibliography cites 15 sources.
Filename: TEdesignre.rtf

Designing Research
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This 5 page paper is a design for research to examine why a local travel agent shop is suffering a decrease in business when there is now nearby competition and prices have only increased in line with inflation. This is the outline for the secondary and primary research to identify and investigate the potential influences that explain the drop in business.
Filename: TEtravelres.rtf

Designing Research
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This 10 page paper is the pro-posed design for collection and analysis of data, proposing a random sampling with the consideration of external validity. The paper then looks at how the quantitative data could be statistically analysed. The process could be applied to many scenarios; in this paper it is to assess the needs and desires of air travellers. The bibliography cites 5 sources.
Filename: TEryanreseachd.rtf

Designing Research
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This 23 page looks at the methodology and design of a research project. Different stages in developing a survey project are shown, such as setting goals, identifying target population and sampling. The paper then discusses different ways of gathering data using surveys including the advantages and disadvantages of each method. The example of an electrical company selling undifferentiated products is used to illustrate the points raised. The paper ends with two sample questionnaires. The bibliography cites 14 sources.
Filename: TEresearchd.rtf

Designing Research; Why Do Music Users Download from Illegal Sources?
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This 10 page paper shows how research can be designed. Using the example of a music company that wants find out what music users download tracks illegally so they can devise a marketing strategy to encourage legal downloads. The paper identifies the potential sample, considers what data should be collected and how the sample may be most effectively approached and how the information should be collected and presents an outline for a questionnaire. The bibliography cites 5 sources.
Filename: TEmusicdl.rtf

Determining a Future Strategy for Ryanair; Concept Paper
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This 19 page paper is a dissertation proposal to examine the position of the Irish low cost airline Ryanair and to develop a future strategy for the way it can increase market share and revenue in the long term. The paper gives an introduction, outlines the problem, presents a literature overview and a methodology followed by an annotated bibliography. The bibliography cites 20 sources.
Filename: TEryanconcept.rtf

Determining a Future Strategy for Ryanair; Concept Paper
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This 40 page paper is a dissertation proposal to examine the position of the Irish low cost airline Ryanair and to develop a future strategy for the way it can increase market share and revenue in the long term. The paper gives an introduction, outlines the problem, presents a literature overview and a methodology with a length section on the way sampling will take place focusing on the use of the internet for the sample population. The paper is then followed by an annotated bibliography. The bibliography cites 20 sources.
Filename: TEsampleryancon.rtf

Developing a Marketing a Plan for a Fruit Juice Bar
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This 23 page paper looks at a small company in Ireland; Zumo Fruit Juice Bar with the aim of undertaking an analysis and developing a marketing strategy. The paper starts by looking at the company and its branding strategy and concepts and then examines the competitive environment using an in-depth Porters Five Forces analysis. The last part of the paper presents some simulated survey results and uses this, and the analysis t develop a new marketing plan suitable for a small company. The bibliography cites 10 sources.
Filename: TEzumo01.rtf

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